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Ecom Ads Assault
Module #1: Brain Dead Simple Copy Quickstart
(1) Intro (1:52)
(2) Market Research
(3) Hooman Nature
(4) Get In Their World
(5) Don't Sell Products, Sell Results
(6) Emotion v. Logic
(7) Creating A Vision + Telling Persuasive Stories
(8) Curiosity & Contrast
(9) Don't Create Demand, Cultivate It
(10) Specific Specific Specific
(11) Now, Not Later
(12) Are We Clear?
(13) Just Don't Be Boring
(14) Social Proof
(15) Demonstration
Module #2: Before Creating Our Ads...
(1) Congruency
(2) The New Way vs. The Old Way
(3) The 4 Elements of the Equation
(4) What's Actually Important?
(5) Basic Ad Psychology
Module #3: Ad Creatives
(1) Picture Ads vs. Video Ads
(2) How To Make Better Photo Ads From AliExpress Pictures
(3) Lifestyle Pictures
(4) How To Make Low Budget "Video" Ads That Convert #1
(5) How To Make Low Budget "Video" Ads That Convert #2
(6) Best Picture Ad Practices
(7) Best Video Ad Practices
Module #4: Ad Copy + Marketing Angles
(1) Intro
(2) Insecurities
(3) Challenging Identity
(4) Playing To Status
(5) Agitating Pain
(6) Playing To Ego
(7) Desire To Stand Out
(8) Playing To Fear
(9) Social Biases
Module #5: Your Feedback
(1) Feedback
Bonus #1: The Secret of the $100k Ad Creative
Zoom Call w/ EAA Student Dom (43:15)
Teach online with
(8) Curiosity & Contrast
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