Module #1: Brain Dead Simple Copy Quickstart
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(1) Intro (1:52)
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(2) Market Research
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(3) Hooman Nature
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(4) Get In Their World
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(5) Don't Sell Products, Sell Results
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(6) Emotion v. Logic
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(7) Creating A Vision + Telling Persuasive Stories
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(8) Curiosity & Contrast
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(9) Don't Create Demand, Cultivate It
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(10) Specific Specific Specific
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(11) Now, Not Later
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(12) Are We Clear?
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(13) Just Don't Be Boring
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(14) Social Proof
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(15) Demonstration
Module #2: Before Creating Our Ads...
Module #3: Ad Creatives
Module #4: Ad Copy + Marketing Angles
Module #5: Your Feedback
Bonus #1: The Secret of the $100k Ad Creative
